In today’s digital age, creating and selling digital products has become one of the most lucrative ways to build a business online. From eBooks and online courses to templates, planners, and artwork, digital products are not only in high demand but also offer the advantage of low overhead costs and scalability. Whether you’re looking to share your expertise, showcase your creativity, or simply build a passive income stream, digital products provide endless possibilities. In this guide, we’ll explore what digital products are, the best types to sell, and actionable strategies to help you start and grow your digital product business. Whether you’re a beginner or looking to expand your offerings, this guide will give you everything you need to succeed.
What is the best Digital Products?
The best digital products are those that offer high demand, low production costs, scalability, and passive income potential. Some of the top digital products include
Canva templates
Canva templates are pre-designed, customizable digital files used for creating social media posts, presentations, business cards, eBooks, and more. They are highly popular among entrepreneurs, content creators, and small businesses looking for professional designs without hiring a graphic designer.
Pros & Cons
✅ Pros: Easy to create and edit, require no advanced design skills, can be sold multiple times, and are in high demand on platforms like Etsy and Creative Market.
❌ Cons: High competition, risk of copyright issues with certain design elements, and reliance on Canva’s platform for customization.
Price & Selling Platforms
Canva templates typically sell for $5–$50 per template or $20–$200 for bundles, depending on complexity and niche. Popular platforms for selling include Etsy, Gumroad, Creative Market, and personal websites.
User Experience & Profitability
Many sellers report earning passive income by creating trending, niche-focused templates (e.g., Instagram templates for coaches, planners for small businesses). With low startup costs and the ability to scale effortlessly, Canva templates remain a top digital product for beginners and experienced creators alike.
online courses
Online courses are structured digital learning programs that provide educational content through videos, PDFs, quizzes, and other interactive materials. They are popular in various niches, including business, design, personal development, and tech. With the rise of e-learning, online courses have become a lucrative digital product for educators, entrepreneurs, and experts looking to monetize their knowledge.
Pros & Cons
✅ Pros: High-profit potential, scalable, passive income opportunity, and can establish authority in a niche.
❌ Cons: Time-consuming to create, requires marketing efforts, and competition from free content on platforms like YouTube.
Price & Selling Platforms
Online courses range from $20 to $2,000+, depending on the depth of content and niche. They can be sold on platforms like Teachable, Udemy, Kajabi, Gumroad, and personal websites.
User Experience & Profitability
Creators focusing on high-demand topics, engaging content, and strong marketing strategies often see significant earnings. Many course creators generate six-figure incomes by leveraging social media, email marketing, and affiliate partnerships to attract students. With the growing demand for skill-based learning, online courses remain one of the most profitable digital products.
30 MILLION Digital Products – Unlimited Creative Resources
eBooks
eBooks are digital books that can be read on devices like e-readers, tablets, and smartphones. They are popular in various niches, including self-help, business, fiction, and educational content. eBooks offer a low-cost, scalable way to share knowledge or storytelling while generating passive income.
Pros & Cons
✅ Pros: Easy to create and distribute, low production costs, passive income potential, and can be sold on multiple platforms.
❌ Cons: High competition, marketing challenges, and the need for strong writing and formatting skills.
Price & Selling Platforms
eBooks typically sell for $5 to $50, while premium editions or business-focused guides can go up to $100+. They can be sold on Amazon Kindle (KDP), Gumroad, Payhip, Etsy, and personal websites.
User Experience & Profitability
Many authors and entrepreneurs earn steady income by creating niche-specific eBooks, such as guides, workbooks, or fiction series. With effective SEO, social media marketing, and email promotions, an eBook can generate passive sales for years, making it an excellent digital product for beginners and experts alike.
30 MILLION Digital Products – Unlimited Creative Resources
Digital Planners
Digital planners are interactive PDF or hyperlinked planners designed for use on tablets and note-taking apps like GoodNotes, Notability, and OneNote. They help users organize their schedules, track goals, and manage productivity in a paperless format. Popular among students, professionals, and entrepreneurs, digital planners come in various styles, including daily, weekly, monthly, and niche-specific planners (e.g., fitness, budgeting, business planning).
Pros & Cons
✅ Pros: Easy to create, high demand, reusable, eco-friendly, and can be sold repeatedly without extra costs.
❌ Cons: Requires knowledge of design software like Canva or Adobe InDesign, competition in the market, and potential customer support issues (e.g., file compatibility).
Price & Selling Platforms
Digital planners typically sell for $10 to $50, with premium planners or bundles going up to $100+. They are commonly sold on platforms like Etsy, Gumroad, Shopify, and personal websites.
User Experience & Profitability
Many sellers earn passive income by creating aesthetically pleasing, niche-focused planners, such as manifestation journals, wedding planners, and business trackers. With the growing trend of paperless organization, digital planners remain a profitable and beginner-friendly digital product.
social media templates
Social media templates are pre-designed graphics that help businesses, influencers, and content creators maintain a consistent visual presence across platforms like Instagram, Facebook, Pinterest, and LinkedIn. These templates include layouts for posts, stories, covers, and ads, allowing users to easily customize them with their own content. Popular in the digital marketing space, social media templates are highly customizable, often created in Canva or Adobe Photoshop, and are sold in packs or bundles targeting specific industries or styles.
Pros & Cons
✅ Pros: Easy to create and customize, saves time for users, high demand, and can be sold repeatedly.
❌ Cons: High competition, risk of design saturation, and potential for customers with limited design skills requiring extra guidance.
Price & Selling Platforms
Social media templates typically range from $5 to $50 per template pack, with more elaborate bundles selling for $100+. They are sold on platforms like Etsy, Gumroad, Creative Market, and personal websites.
User Experience & Profitability
Creators can earn steady income by designing templates tailored to specific niches (e.g., fitness, beauty, coaching, or food). Social media templates are particularly popular for businesses looking to streamline their content creation process. With the right marketing and targeting, selling these templates can be a highly profitable digital product due to the ever-growing need for polished, professional social media content.
Conclusion
Digital products offer a fantastic opportunity for creators to generate passive income with minimal overhead costs. From Canva templates and online courses to eBooks, digital planners, and social media templates, each product type caters to different niches and audiences. The key to success lies in understanding market demand, creating high-quality products, and choosing the right platforms for distribution. With scalability, low production costs, and the ability to automate sales, digital products remain one of the best ways to build a sustainable online business. Whether you’re a designer, writer, educator, or marketer, there’s a digital product that aligns with your skills and interests, offering endless potential for growth and profitability.